Rock & Roll Poppy is a concept collection done for the Coach apprenticeship program. The collection is inspired by the popularity of vintage Coach bags and a rock & roll mixed chain Poppy bag from the Coach archive. The design objective was to expand the target audience for the Poppy collection by drawing inspiration from iconic Coach staples and giving them a fun Rock & Roll twist. An urban and edgy customer who might otherwise never shop at Coach, could find something to love in this collection.
